Signia is a former Siemens brand producing hearing aids. Our task was to developed a new visuality for Signia ensuring continuity, scalability, B2C & B2B fit and functionality both online and offline.

So we worked with hearing in its various shapes—literally. We used certain shapes to represent brand values. We used them together with colours, to correspond with products. We treated the shapes as a canvas, upon which stories and emotions play out.

An approach that offers unmatched flexibility.

ROLE: Design & Conception