With over 20 years of experience across diverse industries, I am a creative leader dedicated to driving brand growth through innovative strategies and cutting-edge technology. In the past two years, I’ve focused on building high-performing on-location production teams, establishing a virtual studio, and launching an AI unit—expanding service capabilities and creating new opportunities for clients.
Transforming Brands
As CMO at Wiethe Content, I strengthened the brand and led my team to win multiple prestigious awards, including the Red Dot, iF Design Award, and German Digital Award. My leadership blends creativity with a deep understanding of how AI, design, and production shape brand futures, helping them stay competitive in fast-changing markets.
Equipped for the Digital Age
With an MBAI (Master in AI/ChatGPT), I specialize in embedding AI-driven solutions into marketing strategies, enabling businesses to thrive amid digital transformation. My client portfolio includes top brands like Siemens Home Appliances, Hewlett Packard Enterprise, BMW, MINI, adidas, P&C, and Zalando, among others.
Passion for Impactful Solutions and Team Collaboration
I’m passionate about creating solutions that make an impact, leading dynamic teams, and pushing creative boundaries. I’m always on the lookout for projects that challenge me and elevate my work to the next level.
Experience:
01.09.2024 – now /// CMO (Wiethe Content)
01.04.2019 – 31.08.22 /// Head of Art (iris worldwide)
01.08.2017 – 31.03.2019 /// Associate Creative Director (iris worldwide)
31.08.2013 – 30.07.2017 /// Senior Art-Director (iris worldwide)
30.05.2012 – 31.7.2013 /// Art-Director (SOFORT AG)
01.01.2011 – 30.5.2012 /// Art-Director (Pepper GmbH)
01.02.2009 – today /// Freelance Art- & Creative-Director (Munich)
01.02.2007 – 01.02.2009 /// Art-Director (TrueTypes-Design, Munich)
01.07.2006 – 01.02.2007 /// Assistent Art-Director (Serviceplan Gruppe, München)
01.09.2005 – 01.07.2006 /// Grafik-Designer (Saint Elmos, München)
01.09.02 – 01.08.05 /// Communication Design Diploma (Akademie U5, Munich)
philipp.auer@element-e.de
+49 172 14 28 718
*21.09.1979