The Brief

Every year Kaspersky commissions whitepapers on the state of cybersecurity around the globe. These comprehensive whitepapers contain the latest trends facing the B2B cybersecurity sector. We were tasked with turning these content-rich whitepapers into engaging content that communicated the key take outs in an interesting way.

The Challenge

At the best of times B2B content can be a little “stiff”. In an age where content is ever-present, consuming text heavy, in-depth reports is not at the top of anyone’s list. So how can we communicate the key findings of these whitepapers while remaining engaging. How do you deep dive into a whitepaper and turn into an engaging (and snackable) piece of content?

The Solution

What if we can completely change the meaning of what infographics are. Going beyond the traditional approach to infographics and instead ad another dimension using animation to help us dive deeper than ever before.

Using animations, we created “infinite infographics”. These looping and recurring animations allowed us to highlight each whitepaper using industry specific iconography. The infinitely recurring visual allowed us to transition between key findings seamlessly, allowing us to captivate our audience from start to finish, turning boring whitepapers into visual illusions.