We had the task to develop a digital campaign for the iQ700 Washing Machine as ‘the master piece’ in laundry care. Based on the campaign idea ‘Winning Moments’ that our leading-edge audience can experience with their winning outfit, we created a campaign microsite specifically tailored to the needs of the Chinese market.

Optimized for mobile – including innovative features

Conceptualized to be fully responsive and optimized for mobile, the microsite welcomes the user with inspirational content. Storytelling editorials by both global and Chinese campaign ambassadors guide the user effectively and intuitively through all key features. Styling tips and tricks engage the users further and provides them with additional useful content – taking the product relevance one step further.

The core piece of the landing page, the ‘Feature Zone’, presents the iQ700 washing machine’s product features in a simple, very entertaining and engaging way, by utilizing animations and cinemagraphics.

Moreover, user-generated content is collected through a hashtag campaign and presented on the landing page.

Yet, it would not be a campaign without accompanying social virals, pre-rolls, display and SEM banners and diverse social media posts which drive traffic to the iQ700 landing page as part of this launch activity.

ROLE: Design & UX/UI lead

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