Discover the New Siemens Home Appliances Website – in Over 40 Countries!
After a year of strategic planning, digital prototyping, UX testing, and meticulous design, we launched a premium global website that sets Siemens Home Appliances apart in the market.
With a refined structure, intuitive navigation, and captivating visuals, the website delivers an immersive experience. Inspiring content, like Home Stories and Kitchen Innovations, guides users seamlessly from inspiration to product exploration.
ROLE: Product Lead
You ready? Drop in the ingredients, push the button, flip it upside down and off you go.
The new VitaPower Serie 2 can quite literally turn a moment right on its head.
Let’s demonstrate that power to turn things around, whatever the moment.
ROLE: Head of Art
Osram is known as the market leader for automotive lighting and shows strong commitment to improving road safety. What many people do not know is how much of a factor car lights are for road safety.
We started not just a campaign but a movement to create awareness for the importance of good car light. But to really increase road safety, we had to break one very strong habit: only if a car light dies, it is replaced – not good enough for Osram’s road safety standards. As car lighting that needs much more to keep you safe than replacing a dead lamp: lights become dimmer over time so they need to be replaced before they burn out, in order not to have unpleasant surprised while driving in the middle of the night. Almost always, both lamps die at roughly the same time so when one lamp dies, replace the second as well, even though it is still functioning. And last but not least, there are many upgrade options these days for better car light so people should always upgrade to the best available technology.
To make people understand those 3 principles and change their behavior accordingly we initiated the “If it’s not bright, it is not right!” initiative that lives as a series of videos on social. Those social videos showed in a funny but insightful way that behaviors motorist show when it comes to car lights would make them look ridiculous if those habits and behaviors were transferred to other areas of their lives.
Osram and Iris keep adding videos to keep the movement alive and to keep penetrating the message as such “hard habits” cannot be changed with one campaign only. This requires ongoing storytelling that resonates with the audiences and really makes them rethink their behavior long term.
Lobster is revolutionising the way information is transferred between businesses by offering an innovative software, which offers cost and time savings. Their mission is to make IT easier with their intuitive products.
The task was to redesigned the existing website and bring the new Corporate Identity to life. Therefore, we created an extraordinary web experience with an intuitive user experience, a simple navigation and modern design. Anything but normal.
ROLE: Design & UX/UI lead
The Brief
Every year Kaspersky commissions whitepapers on the state of cybersecurity around the globe. These comprehensive whitepapers contain the latest trends facing the B2B cybersecurity sector. We were tasked with turning these content-rich whitepapers into engaging content that communicated the key take outs in an interesting way.
The Challenge
At the best of times B2B content can be a little “stiff”. In an age where content is ever-present, consuming text heavy, in-depth reports is not at the top of anyone’s list. So how can we communicate the key findings of these whitepapers while remaining engaging. How do you deep dive into a whitepaper and turn into an engaging (and snackable) piece of content?
The Solution
What if we can completely change the meaning of what infographics are. Going beyond the traditional approach to infographics and instead ad another dimension using animation to help us dive deeper than ever before.
Using animations, we created “infinite infographics”. These looping and recurring animations allowed us to highlight each whitepaper using industry specific iconography. The infinitely recurring visual allowed us to transition between key findings seamlessly, allowing us to captivate our audience from start to finish, turning boring whitepapers into visual illusions.
Providing engaging brand content.
We had to developed the BSH Brand Hub to share global brand information and content with all regions and countries via one platform.
Developing engaging stories and material to support brand enforcement measures and brand communication consistency across all channels.
Key contents: campaigns, brand essentials, approval processes, live communication and reports.
13 Countries Ready with further 15 country rollouts planned
Great Feedback From the countries after launch
ROLE: Design & UX/UI lead, Conception
We had the task to develop a digital campaign for the iQ700 Washing Machine as ‘the master piece’ in laundry care. Based on the campaign idea ‘Winning Moments’ that our leading-edge audience can experience with their winning outfit, we created a campaign microsite specifically tailored to the needs of the Chinese market.
Optimized for mobile – including innovative features
Conceptualized to be fully responsive and optimized for mobile, the microsite welcomes the user with inspirational content. Storytelling editorials by both global and Chinese campaign ambassadors guide the user effectively and intuitively through all key features. Styling tips and tricks engage the users further and provides them with additional useful content – taking the product relevance one step further.
The core piece of the landing page, the ‘Feature Zone’, presents the iQ700 washing machine’s product features in a simple, very entertaining and engaging way, by utilizing animations and cinemagraphics.
Moreover, user-generated content is collected through a hashtag campaign and presented on the landing page.
Yet, it would not be a campaign without accompanying social virals, pre-rolls, display and SEM banners and diverse social media posts which drive traffic to the iQ700 landing page as part of this launch activity.
ROLE: Design & UX/UI lead
Signia is a former Siemens brand producing hearing aids. Our task was to developed a new visuality for Signia ensuring continuity, scalability, B2C & B2B fit and functionality both online and offline.
So we worked with hearing in its various shapes—literally. We used certain shapes to represent brand values. We used them together with colours, to correspond with products. We treated the shapes as a canvas, upon which stories and emotions play out.
An approach that offers unmatched flexibility.
ROLE: Design & Conception
Siemens Home Appliances offer a state-of-the-art range of built-in devices for leading-edge consumers that ‘Make every day less everyday’. To bring this campaign idea to life digitally and tell relevant stories, a platform that activates and inspires in an interactive and entertaining was created.
On this platform, brand ambassadors showcase their kitchen construction processes from a range of unusual angles – designed to inspire.
To support the decision-making process of potential kitchen buyers, we created the Built-In Constellator. This tool offers an interactive user experience, which promotes the outstanding features of Siemens Built-In kitchen appliances – in a fun and intuitive way.
My Role: Creative lead, design lead
